If you’re reading this blog post, you’re probably getting the feeling that the strategies for building your network marketing business are changing, and FAST, am I right?
If you’re frustrated, and not getting the results offline that you want, I understand, and trust me, you’re not alone!
The following article below will guide you in the right direction on how to use Facebook professionally, BEFORE you make some fatal mistakes that put you in the “spammer” category forever! 🙂
My friend and mentor Kate McShea hits the nail on the head and will show you exactly how to use Facebook profitably from the get go…enjoy!
“SELF! When building my network marketing business using social media, should I…
If you can relate, then this post is for you!
Let’s face it, there are a LOT of opinions on the subject and different leaders use different strategies.
Some folks are wildly successful using pages, while others leverage groups extremely effectively.
So today, I’m going to tell you what’s worked for my business, based on my experience generating over 100,000 leads and over 7-figures in revenue, primarily through Facebook.
And I’ll also share what I’d do, if I were to start all over again today.
Now, before I provide my “official” recommendation, I’m going to break down the differences between the different methods of using Facebook, and how you would use each one specifically, starting with…
Obviously, when you set up your Facebook account, you start with a profile.
And a lot of people choose to promote and build their businesses on their profile.
Some PROS are…
Basically, using your personal profile is a great way to get exposure – in the beginning – for free.
Personal profiles are also one of the best ways to build your brand.
Think about it, if you look at a lot of the top earners in this space, they’re not talking about their company.
By that I mean they’re sharing what they’re doing, what’s going on in their life.
They’re sharing what their prospects want, which is either time freedom, travel, or going to events.
And they’re sending out posts that inspire people.
That’s the kind of stuff that you want to put on your personal profile.
Even when you’re just starting out, it’s important you post this kind of stuff.
After all, if you want to attract prospects, you need to cultivate an attractive image!
Makes sense, right?
Now for a couple of CONS regarding using your personal profile.
Starting with the big one…
Meaning you can’t take what you’re doing on your profile and add “gas” to it – such as paid advertising.
You also can’t walk away.
You’re going to have to continue to do everything manually.
Sure, you might be able to automate and schedule your posts.
But that’s something you (or someone else) is going to have to consistently maintain.
It’s not going to be something that you can just add advertising to and get mass exposure from people who don’t already know, like, and trust you.
Here’s the one other con when it comes to your personal profile.
So you need to be careful.
Obviously, think about the name of it, it’s your Facebook personal profile.
It’s supposed to be a profile about you.
Now, if business is important to you, then it’s acceptable to share your lifestyle.
However, you must be careful about promoting your business.
It can get some people upset with you and you could risk getting your profile shut down.
You’ve got to think about this kind of thing.
What I recommend, if I were to start again, is sharing…
I would not recommend promoting big, flashing images of promotions or discounts on products or services, or anything like that.
Use your personal profile to give people to a chance to know you a little bit better.
Next up we’ve got…
Okay, so what would be the reason for having a Facebook “fan” page or business page?
The Pros are that it’s…
Now, think about this: the downside of a personal profile is you’ve got potentially all your friends and family seeing your posts.
And they’re not necessarily going to be your top customers and potential teammates, right?
However, with a page, you can create targeted advertising to get the people who would be your best customers and your best teammates to see your offers.
Speaking of which, if you’d like to discover how you can put together a profitable ad campaign in just 10 minutes a day with as little as $10 in initial ad spend, simply pick a time and register for our upcoming traffic training right here.
Another major plus is that…
So, when you create an ad campaign that’s working, you can reinvest whatever profit you got from your ad and put it back into your advertising budget to get even more prospects, leads, and sales.
Your ads will automatically reach the best kind of people to buy your products and see your offers.
Think about it…
Facebook wants you to promote your offers on your page!
That’s a powerful thing.
The other thing that’s huge is you can have an unlimited number of fans.
Now for a “con”:
To build a foundational brand, you’ve got to use a long-term approach.
I hear this from a lot of people…
The mindset has to be that it’s going to be a long-term approach.
Your job is to grow and engage your fan base, give them value, and then promote to them through paid advertising.
Know that it’s not going to be something that happens overnight.
A couple of other cons:
The powerful thing, though, is that with any learning curve, the more you know, the more you do, the better you get and the more effective and natural it becomes.
Finally, let’s explore…
Groups are hot right now.
Everyone’s talking about, “do I need to start a Facebook group?”
Well, here’s my recommendation…
It can’t hurt, right?
Don’t think of anything as a “do or die” situation.
I think of every strategy as a method get more exposure and to connect with more people.
And Facebook groups are amazing for that.
Here’s a tip for getting started:
On your personal profile, let people know you’re starting a free Facebook group that’s going to revolve around providing value.
That’s the key—making the experience genuinely valuable.
Pros about Facebook groups:
One of the things to consider is that you are going to have to be active in your group.
A group is largely dependent upon on how much you’re interacting with people, how much value you’re providing, and how much you’re giving away knowledge, versus posting offers or promotions.
It’s the people who overdeliver on value who will create followers that eventually buy anything they offer or promote.
You need to be active daily.
You need to communicate with people daily.
Okay, so returning to our original question:
My suggestion is you do all three.
And here’s how I would do it:
First, set up a page and start growing your audience.
Then learn about advertising—it’s one of the quickest ways you can start seeing results.
And while you’re doing that, build your presence on your personal profile too.
Then, let people know that you’ve launching a free Facebook group where you’re going to do regular trainings.
Your group will be an easier, free way to get people and prospects into your ecosystem so they can get to know you.
The neat thing is…
Gradually, as you’re continuing to grow and build, you’ll notice that your personal profile turns into more of you just sharing your lifestyle.
Your page turns into what it’s meant to be for, which is your business.
And then your group is thriving because you’re constantly in there all the time, and you’re just pouring value on your people.
That’s what I recommend!
Now, if you’re brand new and not sure where to start…
Know that the only skills you truly need to master are the ability to grow an audience, engage that audience, and deliver relevant offers to that audience.
At first, it can feel daunting.
After all, to purchase traffic, you’ve got to spend your hard-earned money with no guaranteed return.
But with that said…
In fact, with just $10 and 10 minutes a day, you can create an entire “traffic ecosystem” that self-perpetuates, generates it’s own momentum, and becomes increasingly profitable with each additional dollar you invest.
Interested in learning more?
Well, get registered for this 100% FREE traffic workshop hosted by none other than my friend Tim Erway, CEO of Elite Marketing Pro.
You’ll see a case study of how a $10 test campaign turned into $141,246.30 in sales.
And in fact…
Tim reveals the exact strategy I’ve used to generate over 100,000 leads and earn over 7-figures online, over the past two-and-a-half years.
So if you haven’t registered yet, what are you waiting for?
Dr. Jim Storhok
Providing the 21st Century Prescription To More Leads, More Sales, and More Time